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Why a Domain Name is Important to Your Business

A business owner must have a solid an established Internet presence. To get started, the company must have a decent website with all the important business information. Furthermore, an organization must have a solid and easy to remember domain name. Here are four reasons why this is crucial for companies.

Brand: When owning a company, one must brand their product. Meaning, when a customer thinks of their company, they think of the way the brand fits into their life. For this reason, one must integrate their website and domain name into their company. When done in the right manner, a company will make sure that client’s return as they will remember the brand and website name.

SEO: Believe it or not, when determining organic search results rankings, Google and other search engines look at the domain name. With a relevant and useful name, one will see their results climb to the top pages of the leading search engines. For example, when a business sells shoes, they will do better in the organic rankings for keywords containing the word shoe. Without a doubt, over time, a company will see excellent results if they have a solid and useful domain name.

Advertising: When placing ads on the Internet or even on television, one should give out their domain name. When the URL is easy to remember, potential customers can find the site with ease. On the other hand, with a hard to remember name, potential clients will have a difficult time in locating the website. Remember, when keeping it simple, the company can attract users who will remember the URL.

Grab it: Often, a company will not buy the domain name early enough, and someone else will take it. When this happens, an entrepreneur will have a difficult time in coming up with an alternative name. In fact, this will present enough problems that a business owner may be better off changing the name of his or her company. Without a doubt, one must protect their Internet presence and the name of their company by purchasing the relevant domain name.

When starting out, one must develop a long-term marketing strategy. With the Internet, a company can bring in plenty of new business. When taking the time to secure the domain name, a company will go a long way in protecting the brand while bringing in new customers from all over the world.


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